01

Rock Hill Finds

Rock Hill Finds is a digital only vintage reseller built on two core values: sustainability and nostalgia. Every piece they offer carries a story, a second life, and a reminder that style and responsibility can live hand in hand. Their mission is simple: make vintage accessible while building a culture of conscious consumption.

visit site

Brand Strategy
Logo Suite
Brand Colors
Typography
Brand Guidelines

02

The Problem

When they came to Way Out, Rock Hill Finds was still prelaunch. They had vision but no clear brand identity. Without direction, the risk was stepping into the crowded resale market with a look that blended into the background instead of standing out. They needed clarity, cohesion, and a design system that reflected both their values and their Rock Hill pride.

03

The Way Out

We partnered with Rock Hill Finds from the start, building their identity from the ground up. Together, we set a direction rooted in sustainability and discovery. The logo became the centerpiece, a combination of a magnifying glass to symbolize the search for hidden treasures and a recycling symbol to highlight sustainability. Colors, typography, and design assets were crafted to give the brand a fresh timeless feel that matched its mission.

04

The Conclusion

The result was a brand that stands out online and immediately conveys what Rock Hill Finds is about. The identity is instantly recognizable, tied directly to their values, and connected to their Rock Hill roots. With a clear and cohesive brand, Rock Hill Finds entered the market with confidence, ready to become a trusted name in the vintage resale space.

View More

INVEST IN A Brand

Professional Brand Kit

A Professional Brand Kit is for those who seek to take their business to the next level through intentional visual storytelling. This is for businesses that intend to brand across digital and physical mediums.