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Nest Run Club
Nest Run Club is more than a running group. Built for college students at the University of Georgia, it is a community grounded in health, connection, and shared goals. The mission is simple, run together, grow together, and create lasting bonds through movement.
Brand Strategy
Logo Suite
Brand Colors
Typography
Brand Guidelines
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The Problem
When Nest first launched, the brand was missing the clarity it needed. The logo felt harsh and trend-chasing. Instead of inspiring, it created friction. For a group built on movement and community, the brand did not reflect the energy or purpose behind it.
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The Way Out
Way Out stepped in to realign the visuals with the mission. We created a logo that expressed motion and flow while keeping it approachable for the community. Colors and typography were refined to strike the right balance, professional enough to stand out, but still full of energy and warmth. The brand finally looked like what it stood for: movement, health, and togetherness.
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The Conclusion
After the rebrand, Nest Run Club had an identity that matched its vision. The visuals felt cohesive and all pointed toward one goal, building a strong community of students connected through running. The new identity gave them confidence and clarity, helping Nest become more than just a club, but a movement students could rally behind.
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INVEST IN A Brand
Professional Brand Kit
A Professional Brand Kit is for those who seek to take their business to the next level through intentional visual storytelling. This is for businesses that intend to brand across digital and physical mediums.
$1,250
1-on-1 Brand Strategy Session
Logo Suite
Brand Colors
Typography
Brand Pattern
Brand Guidelines
3 Spots Available
Start-up Brand Kit
A Start-Up Brand Kit is for those who want the initial brand basics to launch with, and later expand their brand identity.
