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Frais Church

Frais Church is a growing community built on fresh energy and deep conviction. Their mission is to bring faith into focus in a way that feels real, modern, and connected. From the start, their heart has been to reach people in Charlotte and beyond with a message that is bold and approachable.

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Brand Strategy
Logo Suite
Brand Colors
Typography
Brand Pattern
Brand Guidelines
Asset Design
Ongoing Support

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The Problem

Frais already had a strong brand direction, but they needed someone to carry it forward with consistency and creativity. The challenge was not to reinvent but to implement their branding across every touchpoint from digital spaces like their website, social channels, and YouTube, to physical pieces like handouts and signage. Beyond that they wanted to keep their identity fresh for milestone events such as their one year and two year anniversaries, and expand their reach with a distinct brand for Frais Youth.

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The Way Out

Way Out stepped in as a long term creative partner. We translated their existing brand into a wide range of assets that look and feel cohesive across every platform. We designed bold anniversary campaigns that marked key moments in their growth, and we developed a full identity for Frais Youth that connects directly with the next generation while still tying back to the church as a whole. Our role has been to extend the brand, build fresh creative energy, and ensure that everything Frais produces feels aligned with their mission.

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The Conclusion

The result is a church brand that is both consistent and adaptable. Frais can rely on their visuals to carry the weight of their message and stand out in a crowded landscape. With Way Out continually supporting their creative needs, Frais has been able to fully utilize their identity while growing stronger, more recognizable, and more connected to their community.

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INVEST IN A Brand

Professional Brand Kit

A Professional Brand Kit is for those who seek to take their business to the next level through intentional visual storytelling. This is for businesses that intend to brand across digital and physical mediums.