Web Design
Websites that convert: performance, structure, and what actually works for small business sites.
Why 'Call for a Quote' Beats a Contact Form for Trade Businesses
Your contact form is costing you jobs. Here is the conversion data behind why trade and service businesses should lead with a phone number, and what to do about it.
The 3-Second Test: What a Prospect Decides Before Reading Your Site
Before a prospect reads your business name, your phone number, or a single word of copy, they've already decided something about you. Here's what's driving that judgment and what you can actually do about it.
The One Page Most Trade Businesses Forget: Proof You're Real
Most contractor websites have a homepage and a contact page — and nothing in between to convince a skeptical homeowner to actually call. Here's exactly what that missing page should contain.
Why a Slow-Loading Site Is Costing You Calls You'll Never Know About
If your site takes too long to load, prospects leave before any tracking fires — and you never know they were there. Here's how that silent abandonment is costing your business real revenue.
What a Website Actually Needs to Do for a Contractor (It's Not "Look Nice")
Your website's real job isn't to impress anyone -- it's to answer a prospect's questions fast and turn that visit into a call. Here's what actually matters.